Tuesday, October 16, 2018

SPSS Tutorial #2: Dependent Samples T-Test

Struggling to understand how to use SPSS for your analysis? Every semester I face this issue with my students: Panic and insecurity to run certain...

SPSS Tutorial #5: Cronbach Alpha (Reliability test)

If you a marketing or management student (Bachelor, Masters or PhD) or professional wishing to measure consumer or participant's perceptions, you should use the...

SPSS Tutorial #3: Independent Samples T-Test

Struggling to understand how to use SPSS for your analysis? Every semester I face this issue with my students: Panic and insecurity to run certain...

What to Include in the METHODOLOGY Chapter of Your Thesis

Can you cook? I will admit: I am a terrible cook. I know how to make a decent salad, incredible popcorn (to me it counts...

List of Best Marketing Scientific Journals

Are you writing a Marketing thesis or research paper? Yes? Well, then this article is VERY IMPORTANT to you. One the key aspects you will...