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Measuring Consumer Perception? Use the Marketing Scales Handbook!

Marketing students and professionals, follow me here: Imagine this scene: You are feeling unwell and go to the doctor. You believe you have a fever...

Learn How To Succeed on a “3 Minute Research Competition”

The first time I was aware the “3 Minute Research Competitions” was in 2009. I had just arrived at the University of Otago (New...

Unsure How to Start Your Thesis? Relax and Follow These Steps

One frequent comment I hear from students is: “I need to start writing my thesis, but I have no clue how to start”. As Hans...

Trying to Learn Statistics? Simple. Read Andy Field

STUDENTS’ FEAR OF STATISTICS Every year, every semester, in almost all universities across the world a same phenomenon happens: Students panic when hearing they will need...

Don’t Worry! And Write the LIMITATIONS of Your Research!

Do you know someone that thinks they are simply perfect and has no mistakes? (Well, I know a few and some even become presidents...