Saturday, October 20, 2018

SPSS Tutorial #2: Dependent Samples T-Test

Struggling to understand how to use SPSS for your analysis? Every semester I face this issue with my students: Panic and insecurity to run certain...

SPSS Tutorial #5: Cronbach Alpha (Reliability test)

If you a marketing or management student (Bachelor, Masters or PhD) or professional wishing to measure consumer or participant's perceptions, you should use the...

SPSS Tutorial #3: Independent Samples T-Test

Struggling to understand how to use SPSS for your analysis? Every semester I face this issue with my students: Panic and insecurity to run certain...

Measuring Consumer Perception? Use the Marketing Scales Handbook!

Marketing students and professionals, follow me here: Imagine this scene: You are feeling unwell and go to the doctor. You believe you have a fever...

Trying to Learn Statistics? Simple. Read Andy Field

STUDENTS’ FEAR OF STATISTICS Every year, every semester, in almost all universities across the world a same phenomenon happens: Students panic when hearing they will need...