Sunday, August 18, 2019

Measuring Consumer Perception? Use the Marketing Scales Handbook!

Marketing students and professionals, follow me here: Imagine this scene: You are feeling unwell and go to the doctor. You believe you have a fever...

8 Podcasts All Marketing Students Should Follow

Are you a marketing student or professional interested in gaining new insights on various behavioral and industry topics but has not time? Listen to podcasts! I...

44 Relevant Websites All Marketing Students Should Follow

Are you a marketing student or professional that wishes to be currently updated with the most important industry and societal news? Very frequently during my...

24 YouTube Channels All Marketing Students Should Follow

Are you a marketing student, professional or simply someone with a passion for the topic? In this article I've developed a list of 24 YouTube...

Interesting Marketing Concepts: “The Golden Circle”

From the series of interesting marketing concepts, here is one that might be useful for students, practitioners, researchers and even Musicians (!): "The Golden...