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Perception and Behaviour

Gibson’s Bankruptcy and The Generational Change in Consumers’ Interests

Recently the music industry was shaken by some pretty sad news: Gibson, the iconic guitar manufacturer has filed for bankruptcy. The news came as an...

How Can Happiness Be Defined? Professor Paul Dolan Explains

What is Happiness to you? And are you Happy with life? For an absolute fact, few questions can be as cheesy as the ones above....

Billboard “Top Artist” Charts Reveals Massive Gender Inequality

It is almost 2018 and we still live in a world with great gender inequality. Examples are everywhere, from conservative industries to liberal ones. The...

Study: Luxury, Experiences and Happiness

What is happiness for you? Happiness is very difficult construct to define. it is undeniably complex and equally fascinating. Perhaps the greatest purpose of life,...

Sound, Sensation and Experience: The Formula 1 Crossroads

I absolutely love the Formula 1 Experience. The creation of experiences happens mostly by the stimulation of human senses. Live music concerts, parties, games, stadiums...