Monday, June 24, 2019
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Perception and Behaviour

concert crowd with mobile phones

The Use of Mobile Devices During Concerts: Are You Even There...

Take 50 pictures. Go on Snapchat to record a video for your story. Send a voice message to your friends on WhatsApp. Go on...

Profitable Music Revenue Streams: Mark Merchandise Off The List

One of the main premises of marketing is: The best way to create profitable relationships with customers is by developing valuable products for them....

The End of The Music Store Experience

Once upon a time going to a music store was an extraordinary experience. Consumers would spend hours browsing through records, appreciating their covers, discovering...

Independent Musicians: It’s Time to Stop Producing Your Physical Cd’s

Let's be honest here: Do you remember the last time you went into a music store to buy the new album of your favorite...
view from the crowd to a concert stage

Where Has the Interest in Concerts Gone?

Standing in the middle of a crowd: in a hall, arena or even stadium. The lights go out, energy builds from one person to...