Sunday, September 23, 2018

SPSS Tutorial #5: Cronbach Alpha (Reliability test)

If you a marketing or management student (Bachelor, Masters or PhD) or professional wishing to measure consumer or participant's perceptions, you should use the...

SPSS Tutorial #3: Independent Samples T-Test

Struggling to understand how to use SPSS for your analysis? Every semester I face this issue with my students: Panic and insecurity to run certain...

Everything You Must Include in the METHODOLOGY Chapter

Can you cook? I will admit: I am a terrible cook. I know how to make a decent salad, incredible popcorn (to me it counts...

List of Best Marketing Scientific Journals

Are you writing a Marketing thesis or research paper? Yes? Well, then this article is VERY IMPORTANT to you. One the key aspects you will...

Measuring Consumer Perception? Use the Marketing Scales Handbook!

Marketing students and professionals, follow me here: Imagine this scene: You are feeling unwell and go to the doctor. You believe you have a fever...