Sunday, August 18, 2019

How to Develop a Fantastic Marketing or Management Thesis Idea!

Are you a marketing bachelor, or possibly a Masters, student trying to develop an idea for your thesis? Do you already have an idea...

The Melody of Statistics: SPSS Guide and Statistical Tips

Do you play guitar? No? (Honestly, what is happening to humanity…). Ok, but have you ever tried to learn? If you haven’t, I’ll tell...

How To Write an Excellent LITERATURE REVIEW For Your Research

Let me guess:  You know what you will write about, you have mastered Chapter 1 (Introduction) but you don’t know how to move forward...

How to Succeed in a Thesis Colloquium!

If you are reading this article it can only mean one thing: You are finishing or have finished your thesis and soon will have...

Measuring Consumer Perception? Use the Marketing Scales Handbook!

Marketing students and professionals, follow me here: Imagine this scene: You are feeling unwell and go to the doctor. You believe you have a fever...