Sunday, August 18, 2019

Academic Writing: Why Follow a Documentation Style?

APA, MLA, Harvard…. If one thing can be guaranteed to drive students crazy, it is the demand that they follow an internationally recognized documentation...

Measuring Consumer Perception? Use the Marketing Scales Handbook!

Marketing students and professionals, follow me here: Imagine this scene: You are feeling unwell and go to the doctor. You believe you have a fever...

Literature vs Primary Data Collection: Getting The Timing Right

However many weeks you have to write your thesis (whether Bachelor’s or Master’s) at the beginning it can seem a lifetime and it’s not...

Unsure How to Start Your Thesis/Dissertation? Relax and Follow These Steps

One frequent comment I hear from students is: “I need to start writing my thesis, but I have no clue how to start”. As Hans...

Don’t Worry! And Write the LIMITATIONS of Your Research!

Do you know someone who thinks they are simply perfect and has no faults? (Well, I know a few and some even become presidents...