Sunday, August 18, 2019

SPSS Tutorial #3: Independent Samples T-Test

Struggling to understand how to use SPSS for your analysis? Every semester I face this issue with my students: Panic and insecurity to run certain...

What to Include in the METHODOLOGY Chapter of Your Thesis

Can you cook? I will admit: I am a terrible cook. I know how to make a decent salad, incredible popcorn (to me it counts...

List of Best Marketing Scientific Journals

Are you writing a Marketing thesis or research paper? Yes? Well, then this article is VERY IMPORTANT to you. One of the key aspects you...

Measuring Consumer Perception? Use the Marketing Scales Handbook!

Marketing students and professionals, follow me here: Imagine this scene: You are feeling unwell and go to the doctor. You believe you have a fever...

Learn How To Succeed on a “3 Minute Research Competition”

The first time I was aware of the “3 Minute Research Competitions” was in 2009. I had just arrived at the University of Otago...