Struggling to understand how to use SPSS for your analysis?
Every semester I face this issue with my students: Panic and insecurity to run certain analysis or to use SPSS.
So I decided to develop a series of tutorial videos to help you run your analysis. Here, we’ll discuss the Dependent Samples T-Test (Also called Paired Samples T-Test).
What is a Dependent Samples T-Test?
It is a test that allows us to identify differences between TWO groups of means, when you have the SAME participants in each group.
- Your consumers tried two products and you wish to know if there is a significant difference between the perception of both (assuming each participant tried each product).
- When you test two versions of your product with the same group of consumers.
Also, do not forget to check other available resources on the statistics support section. There is more content there.
Here is the video with a step-by-step tutorial:
Hope the tutorial was useful for you!
Here are my final recommendations:
- Andy Field is by the best author in statistics. If you are struggling, find his books!
- Download our SPSS guide with more information and hacks, that I developed for my course of Marketing Research.
Turn it Up!